Dave Cornthwaite | Adventurer - Author - Speaker -

When Dave was 25 he realised he was a pretty rubbish graphic designer, so he took up a skateboard and crossed Australia. He hasn't looked back, and now he's a record-breaking adventurer, author and motivational speaker, as well as the founder of SayYesMore, aka. don't waste opportunities.

Amongst other things he has paddleboarded the length of the Mississippi, swum 1001 miles, written three books, stayed awake for 72 hours without turning crazy, and for years has tried in vain to get Nutella to sponsor his adventures. But will he give up? Never!
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Posts tagged "adventure"

For an hour before the leaving party arrived, Titus and I knelt in the rain on the Aker Brygge dock and did all those things which summed up how last-minute this journey was.

Stickers on the kayak, working out where each bag was supposed to go (there are two main bulkheads and a day hole, in addition to a storage tray area behind the seat), understanding how the rudder worked and the Mirage drive slotted into the hull.

And all of a sudden a few faces turned up and I found myself climbing into the Hobie Mirage Adventure for the very first time and tentatively pedalling away with a wave. This was my first time in a Hobie kayak, and I had just started a journey to Helsinki from Oslo. I mean, why not?

There were two other Hobie’s on the water with me. Titus, in his borrowed white craft, and another remarkable man, Cato Zahl Pedersen, who at the age of 14 had climbed an electricity pole in order to get a view of a fine Oslo sunset and had been hit with 17,000 volts.

He fell to the ground and lost both of his arms. Surrounded by sorrow from family and friends in the weeks and months to follow, he found solace in the local running club who just wanted people to run faster. ‘Well, I could do that,’ he said with a smile.

Cato has gone on to win multiple gold medals in various Paralympic disciplines in both Winter and Summer. He climbed Everest and had to turn back 200 metres from the Summit because there were so many people he wouldn’t have had time to Summit and return safely. He has the true mark of a successful man, suggesting it was a good thing not to have fingers in -40C temperatures when skiing to the South Pole.

Perhaps more rewarding than any of his endurance feats, is the hope he gives to youngsters, especially those with disabilities. When we met on the dock he thrust his right-handed hook towards me leaving no option other than to shake it. ‘I’m a normal man,’ that move said, loud and clear.

Cato left us after 4 miles (Titus and I were kind of glad, because the guy was supremely fast!) and pedalled to his hometown beach, and the day continued. I’ve done no real exercise since I finished my last expedition in mid June and was sore after 10 miles. Titus was feeling the same - pedalling recumbent style will take some getting used to, but I felt solace from the thought that in a few days this will be second nature.

Following Titus’ fairly impressive backflip off a 6 metre diving board (mainly impressive because his legs were so stiff he could barely climb the steps to the board!), we stopped for the day 20 miles out of Oslo, in Drøbak, staying for one more night at Titus and Vanja’s home just 30 metres from the water, and then Day Two began in earnest. Titus opted to swap his Hobie Kayak for a Stand Up Paddleboard (he has one helluva journey of his own coming up next year) and we made fine progress south along the Oslo fjord, a gentle tailwind making life easy.

We pulled over when cruise ships passed, enjoyed the 200 metre change of scenery through the canal in Moss, and revelled in round the small harbour in Larkollen to be greeted by Titus’ wife and child, Theo. We’re being hosted by Ninette tonight, and she was there too, arms wide, beaming. A ray of sunshine. 

It was a lovely evening, an incredible four-course meal that Ninette had been preparing all day, and a little more planning and preparation. Tomorrow I leave alone. It’s time to head to Sweden.

Follow my journey to Helsinki on Facebook and Twitter. More photos on Instagram, and check out progress updates on a cool little tracking map on my website.

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Tired, weather-beaten and thoroughly soaked through, I fastened my kayak to the jetty, made my way up the pontoon and squelched through the open restaurant. From both sides the most gorgeous heads turned towards me. Perfectly symmetrical faces, blonde hair, blue eyes, that soft, tanned look of healthy, well-toned people. 

I’m on a constant pursuit to find situations in which feeling inadequate and inconsequential is the result (it takes the pressure off, knowing we’re less important than we’d like to make out), but this took the biscuit. Without planning it, I’ve descended upon a part of the world which breeds beautiful, strong humans. This will be character building.

Three weeks ago my plans for the summer were thrown into the air by a cancelled project, and so I had to make a swift decision: spend my summer lying in bed, or have an adventure…

For a while I’ve been eyeing up the Hobie Kayak, an innovative craft based on your average kayak but with one, critical difference; it’s pedal-powered! The Hobie is one of the remaining items on my list that required little to no prior experience before setting off on a journey; so with a lack of time to prepare, it seemed like a cool choice.

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I’d been talking to Hobie about working together on a journey already so thankfully they jumped right in with my suggestion to paddle around the Swedish coastline. Sadly the Swedish distributor was on holiday and off grid (she was pedalling a Hobie kayak around an archipelago!) so the closest kayak we could access was in Norway.

The plan evolved fast - it had to! Talking closely with Vesseli from the European HQ and Kristian in Norway, the decision was taken to begin in Oslo, Norway and end in Helsinki, Finland. Taking in more countries on this trip would be better promotion for Hobie, and a more varied experience for me. Win win.

Also, and this is no joke, I’ve always wanted to finish a journey in Finland. Get it?

And so, the idea was set. A furious week of emailing, calling in favours, linking arms with sponsors I’ve grown close to over the years. I went to my parent’s house so I could have a fixed delivery address, and the postman came day after day. Expedition Christmas.

You know, things just come together when you open up and allow them too. A little hard work is essential, of course, but making a plan and putting it out to the world invites just as much kindness as negativity (although the negativity has abated in recent years, try and tell me these things can’t be done and I’ll just prove you wrong!). 

Case in point. A week ago I didn’t know anyone in Norway, needed a place to stay and prepare on my arrival, and I also needed some stickers made up last-minute to pimp up the kayak. 

All the way down to an hour before I flew little bits of gear arrived, but ultimately it all came and it was time to roll. A day later I stumbled off the plane in Oslo to be met my Titus, who had been following along on Facebook and had offered ground support for the first couple of days. 

It so happened that Titus and his wife Vanja had a very cool sticker-making business. Life is good! It’s important to remember that each of us could be the nudge, the support network for a challenge like this. Just a bit of time, generosity and kindness can give someone else the chance to be brilliant. Titus and his family became my support network this time round. Stay open to your chance to be helped, or be the helper :)

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I’ll write more about the first three days on the water in my next post, but this one is intended to show just how fast these things can come together. One idea, a little persistence and, most importantly, a decision. Let’s do it.

Follow my stories from the coastline on Facebook and Twitter. More photos on Instagram, and check out progress updates on a cool little tracking map on my website.

MEDIA RELEASE | 14TH AUGUST 2014

BRITISH ADVENTURER BEGINS

MIRAGE KAYAK JOURNEY

FROM OSLO TO HELSINKI

 

Since quitting his day job in 2005 British man Dave Cornthwaite has written three books and broken eight world records in the pursuit of an ambitious self-powered goal that has already seen him cover over 18,000 miles around the world.

This morning in Oslo, Cornthwaite begins the 11th leg of Expedition1000, a project to complete a series of 25 different non-motorised journeys, each a minimum of 1000 miles in distance.

Starting at Aker Brygge/ Tjuvholmen at 11am, Cornthwaite left the Norwegian capital of Oslo bound for Helsinki, Finland. He will travel over 1200 miles along the Norwegian, Swedish and Finnish coastlines using a pedal kayak powered by Hobie’s innovative Mirage system, based on the propulsion of penguin flippers.

In addition to encountering stunning scenery and marine life, Cornthwaite expects to face stormy weather, open water crossings and busy sea traffic, but he is no stranger to overcoming challenges.

His previous journeys include world record distances by stand up paddleboard along the Mississippi, and across Australia by skateboard. He has also sailed across the Pacific and in 2012 swam over 1000 miles down the Missouri River.

Speaking from the UK earlier this week, Cornthwaite looked forward to arriving in Oslo: “This will be a memorable way to celebrate my first visit to Scandinavia. It’s a part of the world renowned for exploration, and I hope my own journey inspires locals along the coastline to come and join me on the water.”

Cornthwaite is a passionate advocate of encouraging adventure as a way of developing human potential. His motto of ‘make life memorable, say yes more’ has already helped him raise over £100,000 for good causes. He hopes to raise £1 million by the end of his Expedition1000 project.

Notes for Editors:

More details on www.davecornthwaite.com

Email Dave: dave@davecornthwaite.com

Hi-Res Images for Press Use: http://bit.ly/1a8xkpR

To follow the journey visit davecornthwaite.com and facebook.com/expedition1000. 

Here’s a list of gear, item weight and associated web links for my upcoming 1200mile Hobie Kayak journey around the Scandinavian coast from Oslo to Helsinki. 

If you have any questions or would like recommendations for your own trip, please don’t hesitate to ask.

Transport

Hobie Mirage Adventure | 34kg | http://bit.ly/mirageadventure

Camping

Hammock Bliss Sky Tent 2 | 1200g | http://bit.ly/hamblissskytent2

Hammock Bliss Sky Bed Hammock | 660g | http://bit.ly/hamblissskybed

Karrimor X-Lite Bivi Bag | 206g | http://bit.ly/karrimorxlitebivi

Multimat Adventure Compact 55 Sleeping Mat | 440g | http://bit.ly/multimatadventure25

Travelrest Pillow | 200g | http://bit.ly/travelrestpillow

Hammock Bliss Waterproof Shelter/ Tarp | 480g | http://bit.ly/hamblissshelter

Marmot Atom Sleeping Bag | 680g | http://bit.ly/marmotatom

Petzl Headtorch | http://www.petzl.com

Electronics

DeLorme inReach GPS Explorer |  | http://bit.ly/delormegpsexplorer

iPhone 5s | 112g | http://bit.ly/Appleiphone5sblack

Powertraveller Solar Gorilla | 700g | http://bit.ly/ptsolargorilla

Powertraveller Power Gorilla | 700g | http://bit.ly/ptpowergorilla

Powertraveller Power Chimp | 73g (with 2 x AA) | http://bit.ly/ptpowerchimp

Film Equipment

GoPro Hero 3 Black | 136g | http://bit.ly/goprocamhero3black

GoPro Hero 3 Silver | 136g | http://bit.ly/goprocamhero3black

Sony Nex-5T Compact System Camera | 276g | http://bit.ly/sonynex-5t

Manfrotto BeFree Tripod | 1.4kg | http://bit.ly/befreetripod

Phantom 2 Quadricopter | 1.03kg | http://bit.ly/djiphantom2drone

6 x PT Rechargeable AA batteries | http://bit.ly/ptrechargeableAA

Waterproofing

Aquapac 90l Upano Duffel | 876g | http://bit.ly/aquapacupano90l

Aquapac Noatak 60l Drybag | 391g | http://bit.ly/aquapacnoatak60l

Aquapac Noatak 35l Drybag | 315g | http://bit.ly/aquapacnoatak35l

Mini Whanganui Phone Pouch | 33g | http://bit.ly/aquapacminiwhan

Clothing

Palm Oceana Jacket | 1.009kg | http://bit.ly/palmoceana

Palm Tempo Jacket | 275g | http://bit.ly/palmtempo

Palm Neon Paddling Pants | 679g | http://bit.ly/palmneon

Palm Horizon Shorts | 378g | http://bit.ly/palmhorizon

Palm Kaikoura PFD | 1.242kg | http://bit.ly/palmkaikoura

2 x Buff Insect Repelling | 38g | http://bit.ly/buffinsect

1 x Isobar Black Visor Buff | 53g | http://bit.ly/buffvisor 

1 x SayYesMore Buff | 37g | http://bit.ly/sayyesmorebuff

1 x SayYesMore Flow397 T-Shirt | 150g | http://bit.ly/sayyesmoreflow397

2 x BAM Zipneck Baselayer | http://bit.ly/BAMZipneck

3 x BAM Sport Trunk | 130g | http://bit.ly/BAMSportTrunk

1 x Berghaus Smoulder III Hoodie | 347g | http://bit.ly/smoulderhoodie

1 x Berghaus Technical Tee | 160g | http://bit.ly/berghaustechnicaltee

And here’s a video introducing some of the gear:

Find out more about the expedition, which starts August 15th, on www.davecornthwaite.com and www.facebook.com/expedition1000

Since starting Another World Adventures Larissa and I haven’t spent much time exploring our own beautiful country – we’re generally jumping on and off boats, camels or horses in far flung locations meeting our lovely operators.

So when our friend and adventurer Dave Cornthwaite offered the opportunity to take a couple of ICE trikes (including his beloved ‘Trikey’) on an adventure around the UK we jumped at the chance, what a great opportunity for a micro-adventure on and to try out a new form of non-motorised transport.

Picking up the trikes in Falmouth in Cornwall we wound our way via the muddy off-road Bissoe trail to the north coast and from there we tackled and highs and lows of the Cornish hills. 

We quickly fell in love with our trikes loving how fast they could go on the flat and downhill  - like giant go-karts! The endless uphills were incredibly challenging but the excellent gear system meant even the toughest Cornish hill could be tackled with cheers of support from passers by.

Our route took us via Portreath, Hayle, St Ives, Penzance and we even managed a quick detour via the beautiful Scilly Isles -highly recommended. We wild-camped some nights with just our bivvy bags which added to the micro-adventure fun. By the time we raced the last few kilometres into Falmouth we were firm trike converts with some impressive newly-found leg muscles :-)

Our micro-adventure in stats:

Distance triked: 135km 

Favourite place triked: St Marys in the Scilly Isles

Most delicious meal: Seafood pasta with mussels we collected from the beach

Top ‘Trikey’ vs ‘Red’ moment: (https://www.facebook.com/photo.php?v=741486382557093)

Best thing about trikes: you can multi-task in a way you cant on a bike. Open gates, eat pasties and map read without ever dismounting! 

A BIG thank you to Dave Cornthwaite and the ICE Trikes team for lending us Trikey and Red.

Poul Brix recently took Trikey - my ICE Trikes Sprint - on an adventure, the first since my own journey across Europe.

He has prepared a great write-up on his blog and also sent us a cool list of statistics about his trip. It’s worth noting that Poul’s trip around Cornwall was done with barely any prep, he got the thumbs up just three days before he started. Go Poul!

#TrikeCornwall in numbers:

23.000 feet of accents (never got off to push)

6500+ twitter interactions

1000s smiles received

350 miles cycled

£145 raised (www.justgiving.com/TrikeCornwal)

17% steepest accent & decent

12 Pasties eaten

8 days on the road

3 maps to show the way

1 near crash (bus pulled out in front of me on a downhill section! I love the disk brakes on the trike)

Would you like an adventure on Trikey, or my ElliptiGO? Just drop me a line with a proposal…

Since I limped home from Nice in June 2013 with a damaged back and my ElliptiGO resting quietly in a garage on the Cote D’Azur, I’ve wondered how to get it back to the UK in one piece.

I could ride it myself, but don’t much have the time, and after all, I’ve already completed over 1000 miles on an ElliptiGO.

But someone else could do it…?

I popped the question on Facebook and in two weeks had over 100 applicants from potential ElliptiGO couriers. 

Eventually I opted with Australian Tom Kelly and for the last couple of months he has been riding through Europe slowly gathering tales to tell. 

Here’s Tom’s report on the trip, which ended in London just a couple of days ago:

When I booked my flight to London in February I had no idea what I would be doing in Europe. So I was more than a little excited when Dave posted about the chance to return his ElliptiGO, and subsequently chose me to do it. After a little scrambling to make the flights connect and get final preparations done (including a day learning how to ride the ElliptiGO whilst visiting Monaco), I got going from Nice on the 3rd of May. 
The first three weeks involved stunning views, fairly ordinary weather, and a pleasant though challenging initiation to European touring as I made my way through France and Switzerland. An easy week along the Rhine in Germany followed before making a beeline for Paris via Luxembourg. 
As I neared Paris things started to get interesting with a scary night in a random home and some health issues. In the end I was stranded in Paris for a week trying to recover, but made the most of it by spending plenty of time reading and people watching under the Eiffel Tower.
I took a train to Ghent to make up for lost time (an ordeal in itself), and then spent a week doing a lap of The Netherlands. What a country! The only shame was that Australia went down in a World Cup thriller to the Dutch while I was there. The quality beer helped.
Another fantastic few days with friends in Ghent followed, including a 100km ride on a road bike to have a go at some of the famous cobblestone climbs in the Flemish Ardennes. Respect to the people who race on that stuff!? From there I had 72 hours to cover 250km to London, and it turned out to be a fitting way to end the tour.

The beach at Ostende was lovely, where I camped in the dunes. I just made it to the ferry in Dunkirk in time to cross the channel on Saturday night, before camping at the edge of the white cliffs of Dover (wow). I followed the less-than-direct national bike route from Canterbury to the edge of London, caught a few hours sleep at the side of the Thames, before a long morning trying to navigate my way to my host in London without a map to speak of. It was a relief to arrive.
All in all it was a challenging and rewarding couple of months on Dave’s ElliptiGO, and I’m so grateful for the experience. What a brilliant way to see Europe for the first time!
Stats:
Total Days: 60
Rest Days: 14
Distance: ~2750km
Countries: 8
Cost: $2500
Nights in tent: 27
Punctures: Only one!
Crashes: One (not on ElliptiGO)
Follow Tom’s adventures on www.facebook.com/pleaseberemarkable

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It’s rare that any challenge can happen without help from others. Here are a few ideas for how to create the perfect team. 

If you have a good thing going, there will be people out there who will be willing to get onboard to help out. Whether you’re trying to collaborate with press, sponsors, fundraisers or volunteers it’s essential to first understand what it is you’re trying to achieve.
Then, with your aims and objectives intact, you must assess your skills and abilities to determine what holes are left for other people to fill in your project. 
Three P’s
Passion, potential and purpose are three key factors that will make your project attractive to others. If you’re hunting for volunteers they need to be able to get something tangible out of their involvement. Sometimes satisfaction will cut it, but the more you can offer the more likely you are to find strong team members.
Find your people
Outline the skill sets and qualities you’re looking for and then advertise on social media, tell your friends and colleagues, and most importantly ASK those you know who would benefit your efforts. 
Associated articles
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There can be an assumption that expeditions are all paid for by sponsors, but this is rarely the case. Unless you get lucky or already work for a company who can financially assist you it’s best to set your sights on getting your expedition set up via a mixture of guile, research, determination and passion. 

If you see sponsorship as something to be earned rather than expected, your life will become a whole lot easier. Here’s how to go about finding support for your mission and the ins and outs of what to expect from your sponsorship hunt.
 
For many people harbouring hopes of embarking on a big adventure, sponsorship is the only way to make the dream a reality. Even if gear is obtained for free or cut/price, every bit of help goes a long way.
 

Teaming up with a sponsor (or several of them) can be beneficial: they offer possible finance, cheap (or free) gear, PR assistance and another conduit for spreading word about your project. Receiving external support can also have negative impacts: extra time and pressure go into honouring an agreement, and expectations of commercial return may glaze their perspective of how successful your expedition has been.

The Three Stages of Sponsorship
If you’re organising your first expedition try not to depend on financial sponsorship when you’re planning out your project. You likely have no prior experience to prove that you’re a worthy investment so if sponsorship is the only method you can envisage to covering your expedition you may already be relinquishing control and compromising your objectives. 

There are always exceptions to the rule, but more often than not you have to earn your right to sponsorship. First, if you impress, you’ll get discounted gear, either on a discount or a pro deal. Next, you’ll get free gear. Finally, you might be good enough to be paid by a company in order for you to carry their brand. Later in this blog, I’ll discuss how you can improve your chances of climbing the ladder. The key, as always, is not to expect anything, else you might end up disappointed.

Pick your targets
In an ideal world, you want to find a sponsor who supports you because they like you and what you’re doing, as opposed to only offering assistance because they want financial/sales return. Here’s what to look for in a suitable sponsor:

- They provide a product(s) that exactly fit your needs - this way you can use their gear to the hilt, write/ film accurate reviews, and not go out of your way to find a use for an extraneous product.

- Their brand and attitude matches yours

- They’re not so big that your request will be silently ignored, or that your venture (if they do support you) rarely features in their content streams.

- Only contact potential sponsors if you’d be happy to work with them. You don’t want to go into any type of relationship with someone/ a company that doesn’t share your values.

The Proposal
Ask yourself two questions: 

1) ‘What can I do for them?’
2) ‘What can they do for me?’
However much you believe in yourself, your project and your chances of success, remember that you’re never going to find someone who is as passionate about what you do, as you. Simply, it’s your job to get this across to whoever will listen.

Understand your mission. What are your aims and in what order of priority do they fall? Are you fundraising? Is this for personal development? Do you have a scientific or social research aims? Are you after a world record or world first?

With this in mind, you have to sell your idea, your passion and your unique angle. If accepted your proposal will almost certainly form the basis of your sponsorship agreement. Lay your cards on the table. Don’t bullshit and make your offer sound better than it can actually be, otherwise your Pinnochio butt is gonna go get bit.

The key points - why you’re doing what you’re doing, what you can do to offer return on their support, and what you hope for from them (this is why you’re writing to them).

Ideas for what you could offer to a sponsor:
- Branding on your website (unless you have big media promise and a wealthy PR budget, this will be of minimal value)

- Ongoing content throughout your expedition

- Mentions and links through social media like Facebook and Twitter

- Product reviews: these are valuable for a company that deals in gear. If their gear survives and works well on a long, tough expedition, then you prove that it’s durable, effective and is worth someone else paying for it.

- Clothing and kit branding: if their logo appears on your expedition clothing and other key expedition items, they will have heightened brand positioning in photos, videos and media coverage of your expedition.

- Spread the word: whenever you meet people rave, display and present the gear you’re using. (It helps if you love the product)

- Offer to give a talk to the company/ organisation once your expedition is finished, perhaps at a fundraiser. It’s moral boosting for the staff and a great way for them to enjoy and meet the person they’ve been supporting and following.

- Promise credits in post-expedition products, like films or books

How to approach a sponsor
Ok, now you have an idea of what you need and what you can offer, you need to make contact with the people who might be able to help you.

Most sponsorship seekers resort to email (much faster than letter writing, which is how I started out - to poor effect). You might get lucky, but it’s impersonal and lazy. Try harder.

A better option is to call. Make that personal connection, you can get your point across so much better on the phone than by email.

Even better, engineer a face to face meeting with the decision-maker at the company you want support from. Let them see your eyes shine, feel your passion for your project and give yourself the best possible chance to make an impact.

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Summary

- Be patient.

- Don’t make promises you can’t keep.

- Don’t put yourself under unnecessary pressure in return for something you don’t need.

- Ask yourself whether you actually need sponsorship for a particular piece of gear. It’s tempting to try and get everything for free but sometimes it’s not worth the effort. Be smart, don’t be a vulture.

- Rejection makes you stronger. Either you don’t have a strong enough idea for that sponsor, or your pitch was too weak. Work out what went wrong and build on your experience. (Most of all, LOVE the rejection! It makes success so much sweeter when someone finally does give you the thumbs up)

- Even if your expedition is a one-off for you, act like you’re building a long-term relationship. Work hard for anyone who helps you, love them, be loyal and appreciate what they’ve done for you. 

Career adventurers succeed because they’ve found a way to offer true, sustainable and consistent value to their sponsors. Act like you’re a pro and you’ll be treated like one, even if this is a one-off.

Off you go now. If you don’t ask, you don’t get. But if you’d don’t think about what you’re asking for, the answer will probably be no.

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If you’re trying to market anything, you need a USP (unique selling point). These comes in various guises. A world record attempt is a tried and tested marketing tool, but there are other methods. A worthwhile charitable aim, a unique mode of transport, a world first (this doesn’t necessarily class as a record), a race, even wearing a costume for the duration of your event.
A key to getting anyone interested in your charity journey is passion. If you’re not brimming with excitement at what you’re about to attempt don’t expect anyone else to show any interest. Know your project inside-out - you should be able to sum it up to to a stranger in a single sentence.
The Internet is your friend. Create a database of newspaper, radio, tv and important web contacts in the cities, towns, villages and areas your event is relevant to. Don’t forget to write to your home town media, too.
When approaching the press try to get a personal contact. Often newspapers will have a list of contact details for their journalists. Sending it to a paper’s generic news or editorial address runs the risk of your story being lost. The personal touch helps to get it attention. Ask around, do your research, don’t be lazy.
Help the journalist out. Write the story as you’d like it to be heard or read. Do the grunt work and make the publishing process as easy as possible. 
Writing a Press Release:
A press or media release is the best way to send a story to the press. Think of a catchy title (imagine your ideal headline). When do you want your release to go to press, if it’s selected? 
Open with a sharp, short paragraph. Sum up the point of your story immediately. Capture the attention of the journalist (and ultimately, the reader.)
Aim to keep your entire release on one page. Include the reason for your project. The inspiration, the details, the team, the route and the ultimate aims.
End your release with Notes for Editors. Include event dates, relevant internet sites and contact details in case journalists want further details or communication.
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