Metro, 11th October 2012
It’s always great to get some media coverage, but without risk of sounding petty or ungrateful this will be the first in a series of posts about the shoddy state of western media.
1) It’s a charity journey raising money. Do they mention the charity? No. Why?!
2) Sensationalist headlines are part and parcel of our media, but that’s because they don’t take their job seriously. My pet peeves are being called a risk-taker and a daredevil. I am not reckless, I travel slower than a snail in rush hour.
3) The hardest journey of my life, months dedicated to making it happen. This is the only coverage we get in the UK, in the bloody Oddballs section!
4) Without tongue in cheek, if I’d nearly died, or one of my crew had had a serious accident, or if I had been disabled (for once don’t read: ginger) or if I’d been wearing a St Louis Cardinals sponsored wetsuit (playoff season) we would have hit the front page.
5) On the same day that our press release was issued a story about a mouse playing piano went on BBC Online. Brilliantly interesting and amusing, but kill me now! Nothing at all about one of the longest swims in history.
If you’re reading this and thinking, ‘how ungrateful, he got in the Metro!’ just consider this. Coverage means bugger all unless it generates something. The paper has an estimated circulation of 1.3 million copies, which probably means about half of them get read. From 750,000 who saw the paper, not all of them will have reached Page 72, granted. But how many donations did we receive today? Two! Of which at least one wasn’t because of the Metro.
Newspapers, television and radio provide education to the masses and when used well can be a conduit to positive communication, awareness of our planet and motivation to be better people, citizens, friends and family. Right now, it’s all fluff and nonsense, drama and jeopardy, no substance at all. Journalists everywhere, you have a voice. Use it wisely.
A tragically-lacking-recklessness Daredevil